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Unreleased

A marketplace where artists sell unreleased songs.

The Unreleased product on a laptop
IndustryMusic industry
PlatformsWeb
EngagementStrategy, design, development
StatusLive in production
01

Challenge

Unreleased tracks change hands long before release day, but the trade happens in private channels. No transparency on price, no data on demand, and no standard way to structure a deal.

Artists and producers carried the risk. A track could be sold, licensed, or shelved on a handshake, and the person who made it had the least visibility into what it was worth. Pre-release music needed a market that works in the open.

02

Solution

We built Unreleased as that market. Artists, producers, and industry stakeholders buy, sell, and license exclusive tracks before they ship, in a space built for secure transactions between serious parties.

The platform handles the deal itself. Payment processing, built-in analytics, and deal structures the parties shape per track. Fair compensation and transparency are the product, not a promise in the footer.

03

What we built

  • Marketplace listings for unreleased tracks
  • Buy, sell, and license flows for pre-release music
  • Customizable deal structures per track
  • Built-in payment processing
  • Analytics for sellers and buyers
  • Secure track transfer between parties
04

Outcome

Unreleased is in production and gives pre-release music a real market. Tracks get valued before they ship, deals leave a record, and every side of the transaction sees the same terms. For artists and producers, a back-channel trade became a business.

How we helped Strategy UX/UI design Development

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