Challenge
HARIBO wanted to give visitors a reason to play, not just browse. But a global brand cannot ship a throwaway quiz. Anything interactive carries the Goldbear, and the Goldbear comes with a quality bar set by decades of brand work.
The brief was fun that still feels premium. An experience playful enough to hold attention for its own sake, polished enough to sit inside the main brand site next to Products, Recipes, About us, and Career.
Solution
We designed and built an interactive personality quiz: Which Goldbear suits your spirit? A golden 3D Goldbear fronts the experience, and a short run of playful questions leads every visitor to their own answer.
The experience lives inside the brand site rather than on a disconnected microsite. Every frame, motion, and word stays on-brand, so the campaign reads as HARIBO from the first second to the result screen.
What we built
- The Goldbear personality quiz experience
- A golden 3D Goldbear hero visual
- Playful question flows with personal results
- Integration with the main HARIBO brand site
- Motion and interaction tuned for short visits
- Visual polish to a global brand standard
Outcome
The experience runs as a live campaign on the brand site. Visitors stay to play, meet the Goldbear, and walk away with a result that feels personal. The brand gets engagement it can be proud of: playful in tone, premium in execution, and unmistakably HARIBO throughout.
Ready when you are.
Every project starts with a conversation. No lengthy scoping documents. No enterprise sales cycle. If we’re the right fit for what you’re building, you’ll know by the end of the first call.
Get in touch